Microsoft Dynamics 365 (Canada)B2B SaaS
Growing Dynamics 365 subscriptions in Canada
A research-led paid acquisition program for Dynamics 365 in Canada: sharper audiences, granular search architecture and funnel-specific LinkedIn messaging.
B2B marketing & growth
B2B marketingengineered fordefinite growth.
We build growth systems that create demand, capture intent, convert qualified buyers and reveal what actually drives pipeline.
Market, message, demand, search, website, conversion, CRM, pipeline, measurement — one connected system.
Our position
Create demand, capture demand, convert demand, measure what works.
B2B growth rarely comes from optimizing one channel in isolation.
The strongest B2B companies connect positioning, paid acquisition, search, content, account targeting, the website, conversion, the CRM and attribution into one measurable system.
That is how we work. Each engagement may begin with a single discipline, but it is always planned and judged against the whole path from market to revenue.
Selected work
Evidence, not anecdotes.
Enterprise records management software companyEnterprise software
Expanding acquisition for enterprise records management software
Mapping a specialized, regulated market before spending on it — then following the performance evidence across regions, landing pages and content.
Capabilities
Specialized disciplines. One growth system.
Eleven specialist entry points. An SEO engagement may reveal a positioning problem; a paid media audit may expose a CRM gap. We follow the evidence, wherever it leads.
Explore services- 01AI & LLM Search VisibilityImprove how AI assistants and answer engines discover, understand and cite your brand.Connects with: B2B SEO
- 02Search Engine OptimizationVisibility for the searches buyers make while defining, evaluating and comparing.Connects with: AI & LLM Search Visibility
- 03Paid AdvertisingSearch and social campaigns optimized toward qualified pipeline and CAC.Connects with: Demand Generation
- 04Digital PR & Link BuildingResearch, commentary and campaigns that earn relevant coverage and authority.Connects with: B2B SEO
- 05Account Based MarketingConcentrated programs for defined, high-value target accounts and buying committees.Connects with: Demand Generation
- 06Content Publishing & MarketingEditorial systems that turn real expertise into content buyers seek out.Connects with: B2B SEO
- 07Demand GenerationPrograms that build preference before buyers search, and convert it when they do.Connects with: Paid Advertising (PPC)
- 08HubSpot Marketing Operations & Revenue OperationsLifecycle architecture, routing, attribution and reporting that connects marketing to revenue.Connects with: Demand Generation
- 09SaaS Web Design & DevelopmentSites that communicate positioning, explain complex products and convert demand.Connects with: B2B SEO
- 10SaaS Marketing for StartupsPositioning, channel focus and infrastructure for early and growth-stage B2B SaaS.Connects with: Demand Generation
- 11Marketing to DevelopersTechnical content, docs, search and community for developer-focused products.Connects with: Content Publishing & Marketing
The Definite Growth system
Growth improves when every stage connects.
Four stages, one system. Each discipline has a primary job, and every one of them depends on the others to produce commercial evidence.
01
Create demand.
Become visible and relevant before buyers begin actively searching.
- Thought leadership
- Paid social
- Content
- Account-based campaigns
- Category education
02
Capture demand.
Win visibility at the moment buyers begin researching.
- SEO
- AI search visibility
- Paid search
- Digital PR
- Commercial content
03
Convert demand.
Turn interest into qualified opportunities.
- Positioning
- Websites
- Landing pages
- UX
- Conversion optimization
- Offers
04
Measure what works.
Connect activity to commercial outcomes.
- Analytics
- HubSpot
- Attribution
- RevOps
- Experimentation
- Pipeline analysis
Exclusively B2B
Built for considered purchases and complex buying committees.
We work only with companies that sell to other businesses. Long cycles, multiple decision makers and meaningful customer lifetime value change how every channel should be planned, and how success should be measured.
- Considered buying
- Research-heavy journeys across months, not minutes.
- Multiple decision makers
- Champions, evaluators, economic buyers and blockers.
- Meaningful lifetime value
- Enough value to invest ahead of the buying cycle.
- Pipeline, not traffic
- A need to know what actually produces revenue.
Who we work with
- B2B SaaS
- Enterprise software
- AI companies
- Developer tools
- Cloud & infrastructure
- Cybersecurity
- Data platforms
- Technical products
- B2B platforms & marketplaces
- Industrial B2B
- B2B services & consultancies
Principles
Marketing should produce evidence, not ambiguity.
- 01
Strategy before channels
We start with the market, the economics, the customer, the buying journey and the positioning — then decide which channels deserve investment.
- 02
Pipeline over vanity metrics
Traffic, impressions and leads are useful only when they contribute to qualified opportunities and revenue. We report the difference.
- 03
Integrated acquisition
Paid media, search, content, websites and measurement should reinforce one another, not compete for credit.
- 04
Experiment deliberately
Clear hypotheses, enough time and a defined success measure — instead of constantly changing tactics and learning nothing.
- 05
Build compounding assets
Search visibility, content, authority, data and conversion improvements should become more valuable every quarter.
Insights
Thinking on B2B growth, written to be useful.
What actually determines whether AI search mentions your B2B brand
AI answer engines cannot be controlled, but the evidence they draw on can be improved. A practical breakdown of the factors B2B companies can influence.
Demand creation vs. demand capture: why B2B growth needs both
Most B2B marketing budgets are built to harvest existing demand. Here is how to tell whether you are under-investing in creating it — and how to measure both.
How to measure B2B SEO by pipeline, not traffic
Organic sessions are a poor proxy for B2B SEO performance. A practical framework for connecting search visibility to qualified opportunities in your CRM.
Start a conversation
Let’s talk about growth.
Tell us where growth is coming from today, where it is stalling and what you need it to become. We will give you an honest view of what we would look at first.
Prefer email? hello@definitegrowth.com